Breast cancer knows no barriers and does not discriminate. It does not care about the color of your skin, the country you live in, or whether you are young or old.
This October 2009, over 70 countries including the
The Estee Lauder Companies’ Breast Cancer Awareness (BCA) Campaign was established in 1992 by Evelyn H. Lauder, Senior Corporate Vice President of the Estee Lauder Companies, Inc. and Alexandra Penney, then Editor-in-Chief of SELF magazine. The tandem co-created the Pink Ribbon, which today has become the ubiquitous symbol for breast health. Since then, The Estee Lauder Companies has raised millions of dollars for the Breast Cancer Research Foundation (BCRF) which is dedicated to finding a cure for breast cancer in our lifetime. By the end of 2009, the BCA campaign will have so far distributed over 85 million Pink Ribbons and millions of informational brochures on breast cancer emphasizing the importance of breast health and early detection.
To know more about the campaign and their activities visit http://www.pinkribbon.com.ph/
0 comments:
Post a Comment