The first time I saw Kwon Sang Woo in The Face Shop endorsements, I got really curious to why he was doing an endorsement for a Korean cosmetic brand. I searched over the web and found out that loads of them are doing it, like Bae Yong Joon for The Face Shop, Rain for Nature Republic, Lee Min Ho for Etude House, Kim Hyun Joong for Tony Mori and so on. Addition to this line up are FT Island for the new cosmetic brand BAVI PHAT (바비펫). Ok, I know you are confused. Bavi Phat is new in the Korean market and don't mistake it with Kimora Lee Simmon's Baby Phat brand. FT Island were at the launch of Bavi Phat's first store in Myeongdong, Seoul last 28 June and had a special fan signing session.
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