Natural Tears by Kwon Sang-Woo

Popular Actor Kwon Sang-woo has established a cosmetics company, Natural Tears, and will headline as model for its brand "Tears," the company's PR agency said.

Tears has been used after his nickname "Mr. Tears," given by his fans in Japan and other key Asian nations after his tear-jerking acting in the SBS-TV drama "Stairway to Heaven." with equally famous actress Choi Ji-woo.

Natural Tears will open its first outlet in Myeongdong, Seoul, in December. Kwon will run the company as its CEO and will hold autographing sessions at the grand opening.