Popular Korean multishop Shoemarker chose the girls of 4minute to be its new celebrity endorser.The girls are a “Hot Issue” in the endorsement arena. A month after their debut and they have already landed major deals including TBJ and collect call company Onsetel.
According to a ShoeMarker representative, it was difficult trying to find a model that suited the new ‘ShoeMarker’ image. They felt that 4minute unique personalities would best exude the companies' new trendy image.
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