Kim Hyun Joong's "Break Down" album launch

PolyEast Records in cooperation with KeyEast Entertainment and CJ E&M Korea released SS501 member Kim Hyun Joong's first solo mini-album entitled “Break Down,”.  The album boasts of six songs, with one instrumental version of the title track. 


The title track “Break Down” is a powerful synthesized song with an urban style, which features the stylish rapping of South Korea’s Double K; and Ken Lewis, as the single’s producer. Ken Lewis is the producer of Eminem, Kanye West, Usher and John Legend. The music video for "Break Down" was simultaneously released with the single’s digital release.

Marking his comeback to the music scene, the album also boasts the previously released single “Please” in which Kim Hyun Joong portrayed a different and mature image in his music video. Other album highlights include “Intro (Let Me Go)”where Kim Hyun Joong opens with a magnificent pipe organ melody. Also in the album is the song “Kiss Kiss”another pop/ dance song but accompanied with an acoustic guitar and dance-y beat “Yes I Will”

Aside from the Philippines, “Break Down” will also be released in South Korea, Mainland China, Taiwan, Hongkong, Thailand, Singapore and Malaysia.

The launch was held at Astrovision/Astroplus SM North Edsa The Block and Odyssey Music & Video at SM Megamall from 10 a.m. to 6 p.m. with a Flash Mob.  Early buyers were entitled to get freebies like a movie size poster and limited personalized BREAK DOWN eco bag.

The album will also be available in SM Music Box Record Bars and The Landmark Department Stores Record Bars.