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Saturday, June 11, 2011

Lacoste's New Bite

“The Crocodile” was the nickname that René Lacoste earned thanks to the tenacity he demonstrated during his matches. Robert George, a stylist friend, designed him a crocodile for fun and the champion liked the sketch immediately. He had him embroider it on the white blazer that he wore on the courts. Now an instantly recognizable logo worldwide, the crocodile represents the elegance, quality and authenticity of Lacoste products.

Now comes Robert George, the leather goods Lacoste line inspired by that crocodile. By playing around with the reptile’s design, it was transformed into a unique camouflage print. The Robert George line includes shopping bags, crossover bags, cases and pouches.

Lacoste is exclusively distributed in the Philippines, by Stores Specialists Inc. (SSI) and is located at Greenbelt 3, Rustan’s Makati, Rustan’s Tower, The Power Plant Mall, Megamall, The Podium, Mall of Asia, Gateway, Trinoma, Eastwood Mall, Newport Mall, Robinsons Galleria, Robinson’s Place Manila, Alabang Town Center - Corte de las Palmas, Ayala Center Cebu, SM Davao and Abreeza Davao City.




credits from the Philippine Star


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